Columbia Sportswear promotes its winter outdoor garments by organizing a tour of Switzerland and Austria with a very special truck, that aims at leaving a very special memory to all whom visited the attraction.

In order to innovate in its marketing campaign, the brand wished to offer a photostudio inside a frigorific truck. The idea is to take pictures amidst an icy atmosphere and to offer the guests a quality picture print of this photoshoot.... branded with Columbia colours and logo, of course. 

GlobalVision is proud to help this campaign by providing all necessary hardwares to create professional-quality prints in just a few seconds... the whole system working fine and being reliable, even at -10°!